Sunday, March 29, 2009

Box Office Battle (March 27th)

Monsters vs. Aliens easily fights off the competition.

DreamWorks Animation's 3-D animated feature Monsters vs. Aliens grabs the number one spot on its opening weekend with $58.2M. While not playing in 3-D in approximately 7600 screens it opened on, the overall contribution from the 3-D screens was just over 56%. Being the largest 3-D launch ever, it bodes well for future films with a 3-D tag attached to them.

Second place would be taken by The Haunting in Connecticut which grossed $23M also on its first weekend of release. Its debut landed in the Top Ten of supernatural horror movies (according to BoxOfficeMojo), shy of the 2005 remake of The Amityville Horror. "Based on true events" was also the marketing scheme that Amityville had used.

Summit's sci-fi thriller Knowing, starring Nicolas Cage had another strong weekend despite not being able to hold onto No. 1. The film dropped 40% yet still finished third, grabbing $14.7M bringing the total up around $46.2. Across the ocean and into the international box office Knowing looks to have snatched another $9.8M placing itself at No. 1.

Last weeks big release I Love You Man finished fourth, the R-rated comedy from Paramount had a 29% decline but still pulling in $12.6M with a cumulative total of $37M. Duplicity, the Universal flick with Julia Roberts and Clive Owen dropped almost 50% bringing in $7.6M for fifth place and a total gross of $25.6M.

Race to Witch Mountain maintained a steady pace with $5.6M, the Disney film has grossed $53.3M so far. 12 Rounds opened this weekend as well to a first round knockout from the other 6 films ahead of it. Grossing only $5.3M, the WWE may want to reconsider the venture into movies with its wrestling stars.

Watchmen has continued to fade worldwide. Domestically falling 59% in its fourth weekend to an estimated $2.8M for a total of $103.3M. Overseas, it grossed $4.6M for the weekend, $68M overall internationally. The property is not quite well known outside the USA but it is still disappointing for Legendary Pictures and Paramount.

Rounding out the top ten is Taken, with a total $2.7M bringing its impressive take at $137M. The Last House on the Left fell 4 spots in the third week of release. Garnering $2.6M which brings the remakes total just above $28M.

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